You get one chance to make a good first impression
The copywriter will create great copy to grow your business and build your brand
proactively market your business?
struggle to write the right sort of content?
You have come to the right place.
I will make your marketing documents more powerful, persuasive and polished. Your marketing will work harder and get better results.Alison Reeves - The Copywriter
Your website is the home of your business. You have three seconds to capture someone and this is on every page, not just the home page.
Nurture and convert your email list. Once they lose interest they will delete, junk or just stop reading your content.
NewslettersKeep your readers informed regarding news and special offers. Tie this in carefully with your email campaigns.
Build your audience whether it be Facebook, Twitter, Linked In, Instagram or another social media platform. This must be consistent and fit with your other marketing efforts in tone and style.
Create short and long case studies that you can use on your website and in your bids and brochures to demonstrate your expertise.
Editing & Proofreading
Get a fresh pair of eyes. I love an excuse to get out my special fountain pen with the red ink. Never release another document with typos or mistakes.
Sales lettersAlthough they have fallen out of favour, good sales letters direct through the letter box are very effective.
Product descriptionsProviding quality descriptive content allows you to fully communicate the features and benefits of your products and services.
AdvertsA great advert is a marriage between great design and good copy – both are essential.
BrochuresExpensive printed brochures must address the needs and interests of your customers and describe your products or services appropriately.
Leaflets and flyersUse well written and punchy leaflets and flyers to publicise an event or launch and at networking events.
Press releasesGet your success stories published, or your event or new product launch in the public eye.
Documents - It’s not just about marketing literature
Every piece of written communication that comes from your business should strike the same tone and create the same impression of your business. Failing to do this can result in what we call ‘buyer’s remorse’ when they start to doubt they have purchased from the right type of business. However, it can just be about consistency.
There are many ways that your documents will tell your story. For example does your:
- corporate responsibility brochure tell your social value story?
- environmental and sustainability policies support the environment?
- your management of your supply chain fit your policies?
- new client information pack reassure new clients?
- website show an up to date picture of your business?
- standard document set reflect your company’s character and tone?
- email signoff provide topical helpful information for your clients?
- employee training encourage documents free from typos and mistakes?
Writing a book is a popular way to reinforce yourself as an expert in your field
- If you struggle with writing I can ghost write the book for you based on interviews and discussions.
- If you write it yourself I can provide a fresh set of eyes and provide an edit and proofread.
The important thing is that I will ensure that your personality and tone of voice shines through – it will always be your book.
Copywriting Training and Mentoring
Develop the skills you need to write your own marketing copy – generic or fully customised training courses for you and your staff. Choose from inhouse training or online training.
Gain individual support whilst improving your writing skills though calls, editing of your work, and discussion. This can be an add on to training or a stand-alone service.
Don’t know where to start with your business documents?
Download my 101 Business Writing Tips eBook below
Tips from a business writer with over 20 years’ experience
What People Are Saying
“Good practical tips and techniques. ”
To get to the point – if you are looking for a copywriter for your online marketing channels (website for instance) I would highly recommend that you speak with Alison. The bottom line is that the marketing copy that Alison has written for my services has directly resulted in new leads and customers. I have used Alison’s services more than once and will again go to her for copywriting.Tosca Lahiri
Alison has worked on a number of projects for me, including writing contracts and most recently working on my website copy.
Alison really knows what she’s talking about and is always happy to offer her advice and expertise.
I look forward to working with Alison more in the future!Melissa Plimmer