Free Resources

What is a Lead Magnet?

A Lead magnet, or subscription magnet is a popular way of connecting with people who may be interested in you and your business.  The idea is that you offer some really useful information in exchange for someone’s email address.  But, why do we need people’s email...

5 Tips for a Sizzling Business Blog

For most small to medium sized businesses writing a business blog is a great way to grow your business. It benefits you in lots of ways if done well. For example, it can boost your search engine ratings, attract more traffic to your website, establish you as an expert...

Executive Summary – Most Important Part of your Bid?

When you have written and submitted your bid, the only page you can guarantee will get read is the first page – the executive summary.  So, if you don’t capture your reader’s attention and interest on the first page, your bid won’t be successful. The traditional...

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